0
▼ 100.0%
2026年05月13日 市场投放 日报
总消耗
0.00
▼ 100.0%
充提差
169.20
▼ 44.8%
净ROI
-
无昨日基准
部门上传状态
报表日期：2026-05-13
1部：已上传
本部门已上传，部门页使用本部门最新日期。
今日KPI总览
右侧为较昨日变化
0.00%
▼ 100.0%
-
无昨日基准
9.39
▲ 73.0%
41.89%
▼ 26.8%
100.00%
▲ 118.6%
0预警组合数
0建议缩量组合数
近30天趋势
1部 消耗 & 充提差
数据维度
| 平台 | 消耗 | 注册人数 | 首充人数 | 注转充 | 首充金额 | 充值金额 | 充提差 | 净ROI | 首充获客成本 | ARPPU | 总充ROAS | 老用户占比 | 提现率 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 8gold | 0.00 | 3 | 0 | 0.00% | 0.00 | 291.16 | 169.20 | - | - | 9.39 | - | 100.00% | 41.89% |
| 渠道类别 | 消耗 | 注册人数 | 首充人数 | 注转充 | 首充金额 | 充值金额 | 充提差 | 净ROI | 首充获客成本 | ARPPU | 总充ROAS | 老用户占比 | 提现率 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 代投 | 0.00 | 3 | 0 | 0.00% | 0.00 | 291.16 | 169.20 | - | - | 9.39 | - | 100.00% | 41.89% |
增/缩量建议
1部 显示全量点
暂无建议点位
暂无建议点位
建议逻辑说明
- 【增量】：近日ROI、注转充 持续上升，获客成本低，回本不差
- 【关注-效果下行】：获客成本高 或 注转充 变低 的同时，净ROI/ROAS/提现率 持续变差
- 【停止】：质量全崩，或近3天 获客成本高于 30天92%以上获客成本
- 【新渠道-改善中】：投放天数小于21天，且近3天 注转充/净ROI连续改善
- 【重新测试】：停投2天及以上，当天有消耗，定义为重启
- 【尾量渠道保护】：RCS、网红、9部WS等渠道，属预存 看尾量渠道
- 【虚线区域】：近30天首充成本 85% 划分线
预警信息
强预警 / 预警 / 关注
暂无预警
明细数据
最近 14 天，按机器展开；每张表可单独下载
8gold 数据消耗 0.00ROI -获客成本 -下载
| 日期 | 选中的维度类别 | 消耗 | 展示量 | 千展成本 | 点击 | 点击率 | 点击成本 | 注册 | 点击注册率 | 注册成本 | 总充值人数 | 充值笔数 | 人均充值笔数 | 首充人数 | 一级首充人数 | 首充获客成本 | 一级首充获客成本 | 注转充 | 一级注转充 | 一级首充金额 | 首充金额 | 总充值金额 | 充提差 | 老用户占比 | 当日推广盈亏 | 累计推广盈亏 | 实时汇率 | 总充ARPPU | 一级ARPPU | 首充ROAS | 一级ROAS值 | 充提差比 | 总充ROAS | 毛ROI | 净ROI | 累计ROI | 充值占累计盈亏比 | 提现率 | 当日复充率 | 次日留存率 | 3日留存率 | 7日留存率 | 15日留存率 | 30日留存率 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-05-13 | 8gold | 0.00 | 0 | - | 0 | - | - | 3 | - | 0.00 | 31 | 55 | 1.77 | 0 | 0 | - | - | 0.00% | 0.00% | 0.00 | 0.00 | 291.16 | 169.20 | 100.00% | 169.20 | -31,118.86 | 4.91 | 9.39 | - | - | - | 58.11% | - | - | - | 72.41% | -0.95% | 41.89% | 0.00% | - | - | - | - | - |
| 2026-05-12 | 8gold | 442.98 | 241,705 | 1.83 | 43,922 | 18.17% | 0.01 | 186 | 0.42% | 2.38 | 132 | 198 | 1.50 | 73 | 65 | 6.07 | 6.82 | 39.25% | 34.95% | 360.48 | 388.73 | 716.53 | 306.38 | 45.75% | -136.60 | -9,048.82 | 4.94 | 5.43 | 5.55 | 0.88 | 0.81 | 42.76% | 1.62 | 69.16% | -30.84% | 67.69% | -34.43% | 57.24% | 24.09% | - | - | - | - | - |
| 2026-05-11 | 8gold | 243.63 | 150,134 | 1.62 | 30,602 | 20.38% | 0.01 | 191 | 0.62% | 1.28 | 124 | 170 | 1.37 | 66 | 63 | 3.69 | 3.87 | 34.55% | 32.98% | 308.21 | 314.19 | 642.05 | 338.41 | 51.06% | 94.78 | -8,912.22 | 4.95 | 5.18 | 4.89 | 1.29 | 1.27 | 52.71% | 2.64 | 138.90% | 38.90% | 67.93% | -36.91% | 47.29% | 30.15% | 26.19% | - | - | - | - |
| 2026-05-10 | 8gold | 0.00 | 0 | - | 0 | - | - | 5 | - | 0.00 | 46 | 69 | 1.50 | 7 | 3 | 0.00 | 0.00 | 140.00% | 60.00% | 14.30 | 55.35 | 379.02 | 117.63 | 85.40% | 117.63 | -31,556.21 | 4.90 | 8.24 | 4.77 | - | - | 31.03% | - | - | - | 71.97% | -1.14% | 68.97% | 10.00% | 45.00% | 20.00% | - | - | - |
| 2026-05-09 | 8gold | 0.00 | 0 | - | 0 | - | - | 3 | - | 0.00 | 48 | 72 | 1.50 | 3 | 1 | 0.00 | 0.00 | 100.00% | 33.33% | 2.04 | 6.11 | 323.95 | 116.52 | 98.11% | 116.52 | -31,673.83 | 4.92 | 6.75 | 2.04 | - | - | 35.97% | - | - | - | 71.85% | -1.11% | 64.03% | 0.00% | 50.00% | 25.00% | - | - | - |
| 2026-05-08 | 8gold | 0.00 | 0 | - | 0 | - | - | 8 | - | 0.00 | 45 | 80 | 1.78 | 2 | 1 | 0.00 | 0.00 | 25.00% | 12.50% | 6.10 | 8.14 | 392.57 | 208.07 | 97.93% | 208.07 | -31,790.36 | 4.92 | 8.72 | 6.10 | - | - | 53.00% | - | - | - | 71.73% | -1.39% | 47.00% | 25.00% | 0.00% | 0.00% | - | - | - |
| 2026-05-07 | 8gold | 0.00 | 0 | - | 0 | - | - | 11 | - | 0.00 | 47 | 76 | 1.62 | 4 | 2 | 0.00 | 0.00 | 36.36% | 18.18% | 4.07 | 11.20 | 383.47 | 237.48 | 97.08% | 237.48 | -31,998.42 | 4.92 | 8.16 | 2.04 | - | - | 61.93% | - | - | - | 71.50% | -1.41% | 38.07% | 25.00% | 0.00% | 0.00% | - | - | - |
| 2026-05-06 | 8gold | 0.00 | 0 | - | 0 | - | - | 6 | - | 0.00 | 38 | 70 | 1.84 | 3 | 2 | 0.00 | 0.00 | 50.00% | 33.33% | 27.45 | 29.49 | 356.93 | 232.67 | 91.74% | 232.67 | -32,235.91 | 4.92 | 9.39 | 13.73 | - | - | 65.19% | - | - | - | 71.26% | -1.14% | 34.81% | 50.00% | 0.00% | 0.00% | 0.00% | - | - |
| 2026-05-05 | 8gold | 0.00 | 0 | - | 0 | - | - | 1 | - | 0.00 | 41 | 54 | 1.32 | 4 | 3 | 0.00 | 0.00 | 400.00% | 300.00% | 17.20 | 22.25 | 266.85 | 117.74 | 91.66% | 117.74 | -32,468.58 | 4.94 | 6.51 | 5.73 | - | - | 44.12% | - | - | - | 71.05% | -1.02% | 55.88% | 33.34% | 0.00% | 16.66% | 16.66% | - | - |
| 2026-05-04 | 8gold | 0.00 | 0 | - | 0 | - | - | 4 | - | 0.00 | 40 | 69 | 1.73 | 4 | 4 | 0.00 | 0.00 | 100.00% | 100.00% | 10.09 | 10.09 | 257.07 | 119.97 | 96.08% | 119.97 | -32,586.32 | 4.96 | 6.43 | 2.52 | - | - | 46.67% | - | - | - | 70.88% | -0.72% | 53.33% | 0.00% | 0.00% | 0.00% | 0.00% | - | - |
| 2026-05-03 | 8gold | 0.00 | 0 | - | 0 | - | - | 7 | - | 0.00 | 45 | 77 | 1.71 | 5 | 3 | 0.00 | 0.00 | 71.43% | 42.86% | 17.15 | 23.81 | 301.54 | 196.04 | 92.11% | 196.04 | -32,706.29 | 4.96 | 6.70 | 5.72 | - | - | 65.01% | - | - | - | 70.79% | -1.01% | 34.99% | 41.66% | 0.00% | 0.00% | 0.00% | - | - |
| 2026-05-02 | 8gold | 0.00 | 0 | - | 0 | - | - | 7 | - | 0.00 | 60 | 89 | 1.48 | 6 | 4 | 0.00 | 0.00 | 85.71% | 57.14% | 18.08 | 24.11 | 387.60 | 153.72 | 93.78% | 153.72 | -32,902.32 | 4.98 | 6.46 | 4.52 | - | - | 39.66% | - | - | - | 70.59% | -1.34% | 60.34% | 33.34% | 16.66% | 16.66% | 0.00% | - | - |
| 2026-05-01 | 8gold | 0.00 | 0 | - | 0 | - | - | 10 | - | 0.00 | 52 | 73 | 1.40 | 5 | 3 | 0.00 | 0.00 | 50.00% | 30.00% | 6.03 | 22.11 | 475.23 | 328.48 | 95.35% | 328.48 | -33,056.04 | 4.97 | 9.14 | 2.01 | - | - | 69.12% | - | - | - | 70.44% | -1.51% | 30.88% | 25.00% | 41.66% | 16.66% | 0.00% | - | - |
| 2026-04-30 | 8gold | 0.00 | 0 | - | 0 | - | - | 10 | - | 0.00 | 71 | 113 | 1.59 | 9 | 3 | 0.00 | 0.00 | 90.00% | 30.00% | 13.03 | 95.19 | 542.58 | 190.75 | 82.46% | 190.75 | -33,384.52 | 4.99 | 7.64 | 4.34 | - | - | 35.16% | - | - | - | 70.11% | -2.18% | 64.84% | 28.57% | 46.43% | 25.00% | 0.00% | - | - |