2026年05月13日 市场投放 日报
总消耗
239.84 ▲ 389.0%
充提差
618.93 ▲ 51.8%
净ROI
158.06% ▼ 78.4%

部门上传状态

报表日期:2026-05-13

6部:已上传

本部门已上传,部门页使用本部门最新日期。

今日KPI总览

右侧为较昨日变化

首充人数
75 ▲ 525.0%
注册转首充率
45.18% ▼ 28.5%
首充获客成本
3.20 ▼ 21.8%
总充值客单
7.02 ▼ 21.6%
提现率
45.89% ▲ 14.5%
老用户充值占比
56.41% ▼ 37.6%
0预警组合数
0建议缩量组合数

近30天趋势

6部 消耗 & 充提差

6部 近30天趋势 消耗 / 充提差 04-1404-2905-13

数据维度

Ggjogo55FunGg888
平台消耗注册人数首充人数注转充首充金额充值金额充提差净ROI首充获客成本ARPPU总充ROAS老用户占比提现率
Ggjogo239.841667343.98%476.701,094.64600.00150.17%3.297.024.5656.45%45.19%
55Fun0.0001-17.9345.2315.35-0.007.54-60.36%66.07%
Gg8880.0001-3.983.983.59-0.003.98-0.00%9.91%
代投自投
渠道类别消耗注册人数首充人数注转充首充金额充值金额充提差净ROI首充获客成本ARPPU总充ROAS老用户占比提现率
代投157.591526039.47%416.14594.82359.76128.29%2.636.473.7730.04%39.52%
自投82.251415107.14%82.47549.02259.17215.10%5.487.736.6884.98%52.79%

增/缩量建议

6部 显示全量点

重新测试 1小样本 1
建议逻辑说明
  • 【增量】:近日ROI、注转充 持续上升,获客成本低,回本不差
  • 【关注-效果下行】:获客成本高 或 注转充 变低 的同时,净ROI/ROAS/提现率 持续变差
  • 【停止】:质量全崩,或近3天 获客成本高于 30天92%以上获客成本
  • 【新渠道-改善中】:投放天数小于21天,且近3天 注转充/净ROI连续改善
  • 【重新测试】:停投2天及以上,当天有消耗,定义为重启
  • 【尾量渠道保护】:RCS、网红、9部WS等渠道,属预存 看尾量渠道
  • 【虚线区域】:近30天首充成本 85% 划分线

预警信息

强预警 / 预警 / 关注

暂无预警

明细数据

最近 14 天,按机器展开;每张表可单独下载

Ggjogo 数据消耗 239.84ROI 150.17%获客成本 3.29下载
日期选中的维度类别消耗展示量千展成本点击点击率点击成本注册点击注册率注册成本总充值人数充值笔数人均充值笔数首充人数一级首充人数首充获客成本一级首充获客成本注转充一级注转充一级首充金额首充金额总充值金额充提差老用户占比当日推广盈亏累计推广盈亏实时汇率总充ARPPU一级ARPPU首充ROAS一级ROAS值充提差比总充ROAS毛ROI净ROI累计ROI充值占累计盈亏比提现率当日复充率次日留存率3日留存率7日留存率15日留存率30日留存率
2026-05-13Ggjogo239.8480,1872.9917,35821.65%0.011660.96%1.441562511.6173603.294.0043.98%36.14%380.08476.701,094.64600.0056.45%360.168,965.985.027.026.331.991.5854.81%4.56250.17%150.17%93.47%-42.19%45.19%29.04%-----
2026-05-12Ggjogo49.0582059.82597.20%0.831932.20%2.58691001.4512104.094.9063.16%52.63%39.1665.27608.43363.8689.27%314.819,472.084.988.823.921.330.8059.80%12.40741.81%641.81%110.52%6.42%40.20%16.67%-----
2026-05-11Ggjogo9.5019748.2294.57%1.06666.67%1.5849811.65751.361.90116.67%83.33%17.9823.95857.49-39.5297.21%-49.029,157.285.0117.503.602.521.89-4.61%90.26-416.01%-516.01%110.18%9.36%104.61%14.29%28.57%----
2026-05-10Ggjogo416.06257,5021.6249,54519.24%0.011790.36%2.321552191.4179735.275.7044.13%40.78%267.27282.23796.01292.2264.54%-123.848,477.635.015.143.660.680.6436.71%1.9170.23%-29.77%86.46%-25.28%63.29%19.42%12.32%15.14%---
2026-05-09Ggjogo480.25551,0030.8791,76216.65%0.012390.26%2.011722541.4885775.656.2435.56%32.22%424.55473.051,008.57525.7553.10%45.508,601.485.015.865.510.990.8852.13%2.10109.47%9.47%88.82%-59.37%47.87%26.47%15.38%6.41%---
2026-05-08Ggjogo426.90555,8810.7795,17517.12%0.002470.26%1.731782721.5389794.805.4036.03%31.98%376.75433.861,264.12637.2765.68%210.378,555.984.997.104.771.020.8850.41%2.96149.28%49.28%86.57%-62.91%49.59%15.43%16.74%12.42%---
2026-05-07Ggjogo340.60430,5880.7970,99416.49%0.002000.28%1.701311941.4866535.166.4333.00%26.50%324.25399.20946.09446.0957.81%105.498,345.614.997.226.121.170.9547.15%2.78130.97%30.97%82.52%-56.63%52.85%29.52%23.96%19.79%---
2026-05-06Ggjogo419.70576,7430.73100,54017.43%0.001740.17%2.411131771.5754487.778.7431.03%27.59%308.15331.01924.06212.3364.18%-207.378,240.115.038.186.420.790.7322.98%2.2050.59%-49.41%71.18%-42.39%77.02%21.96%11.25%7.50%3.75%--
2026-05-05Ggjogo449.6890,6224.9612,69414.01%0.041200.95%3.751342061.5453488.489.3744.17%40.00%331.62379.34927.04398.4159.08%-51.278,447.495.036.926.910.840.7442.98%2.0688.60%-11.40%90.29%-117.12%57.07%40.30%18.62%3.06%1.04%--
2026-05-04Ggjogo482.7281,7155.919,43411.55%0.05971.03%4.981241691.3666637.317.6668.04%64.95%319.68339.57786.29450.8956.81%-31.838,498.765.036.345.070.700.6657.34%1.6393.41%-6.59%54.78%4.61%42.66%12.88%11.36%3.03%0.00%--
2026-05-03Ggjogo434.7317,77024.462241.26%1.946729.91%6.49951441.52413910.6011.1561.19%58.21%332.47337.43676.05330.3050.09%-104.438,530.585.057.128.520.780.7648.86%1.5675.98%-24.02%109.59%7.93%51.14%31.71%9.76%4.88%4.88%--
2026-05-02Ggjogo146.227,70818.971001.30%1.463131.00%4.72941461.5525215.856.9680.65%67.74%111.44142.991,082.85668.6486.79%522.428,635.025.0711.525.310.980.7661.75%7.41457.28%357.28%109.76%12.54%38.25%24.00%16.00%4.00%4.00%--
2026-05-01Ggjogo166.866,35426.26791.24%2.113949.37%4.281181641.3929265.756.4274.36%66.67%210.06217.95738.07236.6970.47%69.838,112.605.076.258.081.311.2632.07%4.42141.85%41.85%109.18%9.10%67.93%17.24%13.79%13.79%13.79%--
2026-04-30Ggjogo22.061,03721.27201.93%1.101365.00%1.70901401.561281.842.7692.31%61.54%43.4854.36719.56265.6192.45%243.558,042.775.068.005.442.461.9736.91%32.621204.05%1104.05%109.12%8.95%63.09%33.33%54.55%9.09%0.00%--
代投 x BIGO 数据消耗 157.59ROI 128.29%获客成本 2.63下载
日期选中的维度类别消耗展示量千展成本点击点击率点击成本注册点击注册率注册成本总充值人数充值笔数人均充值笔数首充人数一级首充人数首充获客成本一级首充获客成本注转充一级注转充一级首充金额首充金额总充值金额充提差老用户占比当日推广盈亏累计推广盈亏实时汇率总充ARPPU一级ARPPU首充ROAS一级ROAS值充提差比总充ROAS毛ROI净ROI累计ROI充值占累计盈亏比提现率当日复充率次日留存率3日留存率7日留存率15日留存率30日留存率
2026-05-13代投 x BIGO157.5977,8532.0217,30122.22%0.011520.88%1.04921551.6860512.633.0939.47%33.55%342.23416.14594.82359.7630.04%202.17-664.095.026.476.712.642.1760.48%3.77228.29%128.29%76.26%-89.57%39.52%35.00%-----
2026-05-10代投 x BIGO360.97252,3151.4349,50419.62%0.011730.35%2.09971241.2869655.235.5539.88%37.57%230.14241.11399.80149.7039.69%-211.27-728.665.014.123.540.670.6437.44%1.1141.47%-58.53%62.69%-54.87%62.56%18.84%24.64%20.29%---
2026-05-09代投 x BIGO480.25551,0030.8791,76216.65%0.012330.25%2.061101561.4278736.166.5833.48%31.33%410.57428.14635.53372.4632.63%-107.79-517.405.015.785.620.890.8558.61%1.3277.55%-22.45%67.50%-122.83%41.39%24.36%14.10%12.82%---
2026-05-08代投 x BIGO382.44554,8840.6995,15617.15%0.002340.25%1.631021551.5281734.725.2434.62%31.20%350.71403.80548.09298.2026.33%-84.24-409.604.995.374.801.060.9254.41%1.4377.97%-22.03%63.16%-133.81%45.59%30.86%20.99%12.35%---
2026-05-07代投 x BIGO293.80429,9080.6870,96516.51%0.001760.25%1.6757891.5648446.126.6827.27%25.00%284.16331.26389.37260.9214.92%-32.88-325.364.996.836.461.130.9767.01%1.3388.81%-11.19%55.40%-119.68%32.99%31.25%31.25%22.92%---
2026-05-06代投 x BIGO365.20575,7320.63100,48517.45%0.001360.14%2.6941641.5640399.139.3629.41%28.68%266.40268.39270.3893.040.74%-272.16-292.485.036.596.830.730.7334.41%0.7425.48%-74.52%32.86%-92.44%65.59%22.50%22.50%15.00%7.50%--
2026-05-05代投 x BIGO33.9375,9470.4512,39616.32%0.00170.14%2.00471.75448.488.4823.53%23.53%49.7149.7149.7150.100.00%16.17-20.325.0312.4312.431.461.46100.79%1.46147.66%47.66%71.14%-244.61%-50.00%25.00%0.00%0.00%--
2026-05-04代投 x BIGO36.4965,5560.569,09813.88%0.0000.00%-00-00----0.000.000.000.00--36.49-36.495.03--0.000.00-0.000.00%-100.00%0.00%0.00%-0.00%0.00%0.00%0.00%--
自投 x 自投 数据消耗 82.25ROI 192.08%获客成本 6.33下载
日期选中的维度类别消耗展示量千展成本点击点击率点击成本注册点击注册率注册成本总充值人数充值笔数人均充值笔数首充人数一级首充人数首充获客成本一级首充获客成本注转充一级注转充一级首充金额首充金额总充值金额充提差老用户占比当日推广盈亏累计推广盈亏实时汇率总充ARPPU一级ARPPU首充ROAS一级ROAS值充提差比总充ROAS毛ROI净ROI累计ROI充值占累计盈亏比提现率当日复充率次日留存率3日留存率7日留存率15日留存率30日留存率
2026-05-13自投 x 自投82.252,33435.24572.44%1.441424.56%5.8864961.501396.339.1492.86%64.29%37.8560.56499.82240.2487.88%157.999,630.075.027.814.210.740.4648.07%6.08292.08%192.08%110.69%5.19%51.93%23.08%-----
2026-05-12自投 x 自投49.0582059.82597.20%0.831932.20%2.58691001.4512104.094.9063.16%52.63%39.1665.27608.43363.8689.27%314.819,472.084.988.823.921.330.8059.80%12.40741.81%641.81%110.52%6.42%40.20%16.67%-----
2026-05-11自投 x 自投9.5019748.2294.57%1.06666.67%1.5849811.65751.361.90116.67%83.33%17.9823.95857.49-39.5297.21%-49.029,157.285.0117.503.602.521.89-4.61%90.26-416.01%-516.01%110.18%9.36%104.61%14.29%28.57%----
2026-05-10自投 x 自投55.095,18710.62410.79%1.34614.63%9.1858951.641085.516.89166.67%133.33%37.1341.11396.22142.5189.62%87.429,206.305.016.834.640.750.6735.97%7.19258.69%158.69%110.23%4.30%64.03%20.00%0.00%10.00%---
2026-05-09自投 x 自投0.000-0--6-0.0062981.58740.000.00116.67%66.67%13.9844.91373.04153.2987.96%153.299,118.875.016.023.49--41.09%---110.14%4.09%58.91%28.57%16.67%0.00%---
2026-05-08自投 x 自投44.4699744.59191.91%2.341368.42%3.42761171.54865.567.4161.54%46.15%26.0430.06716.03339.0895.80%294.628,965.584.999.424.340.680.5947.36%16.11762.66%662.66%109.97%7.99%52.64%0.00%12.50%12.50%---
2026-05-07自投 x 自投46.8068068.82294.26%1.612482.76%1.95741051.421892.605.2075.00%37.50%40.0967.94556.71185.1787.80%138.378,670.964.997.524.451.450.8633.26%11.90395.66%295.66%109.65%6.42%66.74%27.78%16.67%16.67%---
2026-05-06自投 x 自投54.501,01153.91555.44%0.993869.09%1.43721131.571493.896.0636.84%23.68%41.7562.62653.68119.2890.42%64.788,532.595.039.084.641.150.7718.25%11.99218.87%118.87%109.50%7.66%81.75%21.43%0.00%0.00%0.00%--
2026-05-05自投 x 自投415.7514,67528.332982.03%1.4010334.56%4.041301991.5349448.489.4547.57%42.72%281.92329.63877.34348.3162.43%-67.448,467.815.036.756.410.790.6839.70%2.1183.78%-16.22%109.43%10.36%60.30%30.61%12.24%6.12%2.08%--
2026-05-04自投 x 自投446.2316,15927.613362.08%1.339728.87%4.601241691.3666636.767.0868.04%64.95%319.68339.57786.29450.8956.81%4.668,535.255.036.345.070.760.7257.34%1.76101.05%1.05%109.55%9.21%42.66%25.76%22.73%6.06%0.00%--
2026-05-03自投 x 自投434.7317,77024.462241.26%1.946729.91%6.49951441.52413910.6011.1561.19%58.21%332.47337.43676.05330.3050.09%-104.438,530.585.057.128.520.780.7648.86%1.5675.98%-24.02%109.59%7.93%51.14%31.71%9.76%4.88%4.88%--
2026-05-02自投 x 自投146.227,70818.971001.30%1.463131.00%4.72941461.5525215.856.9680.65%67.74%111.44142.991,082.85668.6486.79%522.428,635.025.0711.525.310.980.7661.75%7.41457.28%357.28%109.76%12.54%38.25%24.00%16.00%4.00%4.00%--
2026-05-01自投 x 自投166.866,35426.26791.24%2.113949.37%4.281181641.3929265.756.4274.36%66.67%210.06217.95738.07236.6970.47%69.838,112.605.076.258.081.311.2632.07%4.42141.85%41.85%109.18%9.10%67.93%17.24%13.79%13.79%13.79%--
2026-04-30自投 x 自投22.061,03721.27201.93%1.101365.00%1.70901401.561281.842.7692.31%61.54%43.4854.36719.56265.6192.45%243.558,042.775.068.005.442.461.9736.91%32.621204.05%1104.05%109.12%8.95%63.09%33.33%54.55%9.09%0.00%--