2026年07月12日 菲律宾投放 日报
前一天后一天
总消耗
378.45 ▲ 201.6%
充提差
103.33 ▲ 30.2%
净利润
-275.12 ▼ 496.8%
净ROI
-72.70% ▼ 97.8%

部门上传状态

报表日期:2026-07-12

菲律宾:已上传

本部门已上传,部门页使用本部门最新日期。

今日KPI总览

右侧为较昨日变化

首充人数
65 ▲ 306.2%
注册转首充率
46.43% ▲ 1.6%
首充获客成本
5.82 ▼ 25.7%
总充值客单
3.69 ▲ 22.3%
提现率
79.73% ▲ 16.0%
老用户充值占比
46.97% ▼ 45.9%
0预警组合数
1建议缩量组合数

近30天趋势

菲律宾 消耗 & 充提差

菲律宾 近30天消耗 & 充提差趋势 消耗 / 充提差 6.0千4.0千2.0千0 06-1306-2006-2707-0507-12

数据维度

部门 柱状 = 消耗 折线 = 充提差 4003002001000 未填写
部门消耗注册人数首充人数注转充首充金额充值金额充提差净ROI首充获客成本ARPPU总充ROAS老用户占比提现率
未填写378.451406546.43%270.31509.78103.33-72.70%5.823.691.3546.97%79.73%
平台 柱状 = 消耗 折线 = 充提差 4003002001000 Jili7890
平台消耗注册人数首充人数注转充首充金额充值金额充提差净ROI首充获客成本ARPPU总充ROAS老用户占比提现率
Jili7890378.451406546.43%270.31509.78103.33-72.70%5.823.691.3546.97%79.73%
平台x部门维度 柱状 = 消耗 折线 = 充提差 4003002001000 Jili7890…
平台x部门维度消耗注册人数首充人数注转充首充金额充值金额充提差净ROI首充获客成本ARPPU总充ROAS老用户占比提现率
Jili7890 x 未填写378.451406546.43%270.31509.78103.33-72.70%5.823.691.3546.97%79.73%

增/缩量建议

建议逻辑说明
  • 【增量】:近日ROI、注转充 持续上升,获客成本低,回本不差
  • 【关注-效果下行】:获客成本高 或 注转充 变低 的同时,净ROI/ROAS/提现率 持续变差
  • 【停止】:质量全崩,或近3天 获客成本高于 30天92%以上获客成本
  • 【新渠道-改善中】:投放天数小于21天,且近3天 注转充/净ROI连续改善
  • 【重新测试】:停投2天及以上,当天有消耗,定义为重启
  • 【尾量渠道保护】:RCS、网红、9部WS等渠道,属预存 看尾量渠道
  • 【虚线区域】:近30天首充成本 85% 划分线

预警信息

强预警 / 预警 / 关注

暂无预警
明细数据 点击展开 下载
日期选中的维度类别消耗展示量千展成本点击点击率点击成本注册点击注册率注册成本总充值人数充值笔数人均充值笔数首充人数一级首充人数首充获客成本一级首充获客成本注转充一级注转充一级首充金额首充金额总充值金额充提差老用户占比当日推广盈亏累计推广盈亏实时汇率总充ARPPU一级ARPPU首充ROAS一级ROAS值充提差比总充ROAS毛ROI净ROI累计ROI充值占累计盈亏比提现率当日复充率次日留存率3日留存率7日留存率15日留存率30日留存率
2026-07-12未填写378.455,15573.4155810.82%0.6814025.09%2.701381881.3665605.826.3146.43%42.86%252.41270.31509.78103.3346.97%-275.12-22,900.5661.433.694.210.710.6720.27%1.3527.30%-72.70%49.26%-2.23%79.73%29.23%-----
2026-07-11未填写125.462,89343.372368.16%0.533514.83%3.58841461.7416157.848.3645.71%42.86%31.7833.41253.7179.3686.83%-46.10-22,625.4461.373.022.120.270.2531.28%2.0263.25%-36.75%49.44%-1.12%68.72%12.50%21.43%----
2026-07-10未填写0.000-0--4-0.0063-0.00320.000.0075.00%50.00%3.905.85246.3933.9297.63%33.92-22,579.3461.443.911.95--13.77%---49.40%-1.09%86.23%------
2026-07-09未填写0.000-0--6-0.0066-0.00320.000.0050.00%33.33%3.264.88205.4790.6697.62%90.66-22,613.2661.443.111.63--44.12%---49.33%-0.91%55.88%------
2026-07-08未填写0.000-0--9-0.0067-0.00860.000.0088.89%66.67%12.0426.69227.2174.5488.25%74.54-22,703.9261.443.392.01--32.81%---49.12%-1.00%67.19%------
2026-07-07未填写0.000-0--13-0.0070-0.00540.000.0038.46%30.77%13.0514.68363.1661.5195.96%61.51-22,778.4661.325.193.26--16.94%---48.96%-1.59%83.06%------
2026-07-06未填写0.006910.0000.00%-0--9-0.0074-0.00---0.000.000.223.264794.35%3.2640.16214.450.02---1468.30%----105.83%--48.82%-0.99%---
2026-07-05未填写0.006910.0000.00%-0--7-0.00104-0.00---0.000.002.5730.941393.13%30.9446.99311.790.37---1203.11%----105.33%--48.73%-1.52%---
2026-07-04未填写0.006910.0000.00%-0--7-0.0098-0.00---0.000.000.8616.302472.74%16.30250.98428.380.12---1902.11%----104.55%--48.62%-1.96%---
2026-07-03未填写0.006910.0000.00%-0--5-0.00104-0.00---0.000.001.4025.282505.02%25.2819.50343.170.28---1805.94%----103.54%--48.06%-1.63%---
2026-07-02未填写0.006910.0000.00%-0--17-0.00113-0.00---0.000.000.7636.477218.21%36.47103.85376.220.04---4769.26%----102.70%--48.02%-1.86%---
2026-07-01未填写0.006910.0000.00%-0--13-0.00117-0.00---0.000.001.1537.604108.68%37.6058.11345.980.09---3258.25%----101.73%--47.79%-1.69%---
2026-06-30未填写0.006910.0000.00%-0--12-0.00130-0.00---0.000.001.0842.284053.82%42.28166.29443.890.09---3902.76%----100.85%--47.66%-2.09%---
2026-06-29未填写0.006910.00517.39%0.0000.00%-9-5.68119-0.00---3.934.651.2221.202934.97%21.2060.80397.970.14---1734.45%---848.84%99.75%-118.96%47.28%-1.84%---
2026-06-276部0.000-0--3-0.0027321.19320.000.00100.00%66.67%3.2711.4466.1412.2582.71%12.25-3,019.0861.242.451.63--18.52%---48.88%-2.19%81.48%33.33%-----
2026-06-277部0.000-0--17-0.001541911.2428230.000.00164.71%135.29%73.8191.77423.18150.4978.31%150.49-20,829.0861.242.753.21--35.56%---46.14%-2.03%64.44%25.00%-----
2026-06-266部0.000-0--0--32391.22550.000.00--11.4411.4488.7148.8887.11%48.88-3,031.3461.242.772.29--55.10%---48.67%-2.93%44.90%0.00%20.00%----
2026-06-267部0.000-0--19-0.002002591.2935290.000.00184.21%152.63%60.4273.48618.88214.8788.13%214.87-20,979.5761.243.092.08--34.72%---45.75%-2.95%65.28%2.86%23.53%----
2026-06-256部0.000-0--3-0.0032371.16430.000.00133.33%100.00%4.906.5384.8918.6192.30%18.61-3,080.2161.252.651.63--21.93%---47.84%-2.76%78.07%0.00%-----
2026-06-257部405.589,13644.394544.97%0.8914431.72%2.822683571.3386824.724.9559.72%56.94%240.82251.43862.24297.8170.84%-107.77-21,194.4561.253.222.940.620.5934.54%2.1373.43%-26.57%45.19%-4.07%65.46%15.12%-----
2026-06-246部0.000-0--4-0.0045551.22440.000.00100.00%100.00%21.2421.24132.3635.9583.95%35.95-3,098.8361.202.945.31--27.16%---47.53%-4.27%72.84%0.00%25.00%----
2026-06-247部871.6826,39033.039913.76%0.8830931.18%2.823404261.251731655.045.2855.99%53.40%496.60534.191,050.95356.4849.17%-515.20-21,086.6761.203.093.010.610.5733.92%1.2140.90%-59.10%44.89%-4.98%66.08%16.18%17.34%----
2026-06-236部0.000-0--8-0.0040491.23530.000.0062.50%37.50%4.939.0499.3651.4090.91%51.40-3,134.7860.962.481.64--51.73%---46.92%-3.17%48.27%0.00%-----
2026-06-237部689.6526,39026.139913.76%0.7025025.23%2.763093861.251361315.075.2654.40%52.40%396.47421.93922.01354.9454.24%-334.71-20,571.4860.962.983.030.610.5738.50%1.3451.47%-48.53%44.98%-4.48%61.50%13.24%-----
2026-06-226部0.000-0--6-0.0067781.1619190.000.00316.67%316.67%40.4140.41168.2767.7675.99%67.76-3,186.1860.642.512.13--40.27%---46.05%-5.28%59.73%0.00%15.79%----
2026-06-227部858.4253,58116.021,7503.27%0.4933819.31%2.543684701.281651545.205.5748.82%45.56%496.28527.281,202.91538.3256.17%-320.10-20,236.7760.643.273.220.610.5844.75%1.4062.71%-37.29%44.86%-5.94%55.25%13.33%17.68%----
2026-06-216部0.000-0--12-0.00891241.3931270.000.00258.33%225.00%58.4589.74314.22170.0971.44%170.09-3,253.9460.713.532.16--54.13%---44.90%-9.66%45.87%19.35%-----
2026-06-217部867.8464,60213.431,8292.83%0.4733718.43%2.584075091.251801694.825.1453.41%50.15%501.02536.441,231.19463.1556.43%-404.69-19,916.6660.713.032.960.620.5837.62%1.4253.37%-46.63%44.44%-6.18%62.38%14.44%-----
2026-06-206部0.000-0--15-0.001321821.3849480.000.00326.67%320.00%121.29126.24457.94173.6072.43%173.60-3,424.0360.603.472.53--37.91%---42.02%-13.37%62.09%18.37%18.37%----
2026-06-207部776.3041,98918.491,1652.77%0.6727523.61%2.824105331.301551495.015.2156.36%54.18%491.93509.581,325.61559.0761.56%-217.23-19,511.9760.603.233.300.660.6342.17%1.7172.02%-27.98%44.21%-6.79%57.83%16.77%27.10%----
2026-06-196部245.656,44638.113585.55%0.698423.46%2.921582051.3073723.373.4186.90%85.71%197.97206.24492.25234.7058.10%-10.95-3,597.6360.543.122.750.840.8147.68%2.0095.54%-4.46%39.08%-13.68%52.32%15.07%-----
2026-06-197部917.6161,33414.961,3982.28%0.6625518.24%3.604696161.311731615.305.7067.84%63.14%492.34535.291,545.41539.6765.36%-377.94-19,294.7460.543.303.060.580.5434.92%1.6858.81%-41.19%43.58%-8.01%65.08%15.03%-----
2026-06-186部885.7432,00727.671,5084.71%0.5934022.55%2.612072621.271501475.906.0344.12%43.24%420.11433.35650.99249.8033.43%-635.94-3,586.6860.423.142.860.490.4738.37%0.7328.20%-71.80%36.63%-18.15%61.63%12.00%24.00%----
2026-06-187部1,326.9383,58915.872,7523.29%0.4845116.39%2.945737441.302692614.935.0859.65%57.87%865.66888.831,899.28718.6753.20%-608.26-18,916.8060.423.313.320.670.6537.84%1.4354.16%-45.84%43.16%-10.04%62.16%17.48%23.42%----
2026-06-176部601.3219,96630.121,0145.08%0.5927026.63%2.231792241.251171115.145.4243.33%41.11%278.97313.83523.37243.1140.04%-358.21-2,950.7360.232.922.510.520.4646.45%0.8740.43%-59.57%38.20%-17.74%53.55%12.82%-----
2026-06-177部1,172.9072,44116.191,6342.26%0.7245327.72%2.595827811.342602544.514.6257.40%56.07%920.87950.762,100.59781.6454.74%-391.26-18,308.5460.233.613.630.810.7937.21%1.7966.64%-33.36%42.71%-11.47%62.79%16.15%-----
2026-06-166部130.836,58919.862704.10%0.487628.15%1.721061381.3053472.472.7869.74%61.84%146.10172.67350.96124.2450.80%-6.59-2,592.5260.163.313.111.321.1235.40%2.6894.96%-5.04%37.87%-13.54%64.60%24.53%26.42%----
2026-06-167部1,101.3184,68613.001,9102.26%0.5841421.68%2.666087901.302742664.024.1466.18%64.25%800.02823.261,931.98775.4157.39%-325.90-17,917.2860.163.183.010.750.7340.14%1.7570.41%-29.59%41.79%-10.78%59.86%14.60%17.88%----
2026-06-156部215.355,67337.963155.55%0.689329.52%2.321281521.1969663.123.2674.19%70.97%148.71153.64322.03107.9152.29%-107.44-2,585.9360.982.522.250.710.6933.51%1.5050.11%-49.89%36.03%-12.45%66.49%10.14%-----
2026-06-157部1,002.3160,52616.561,7852.95%0.5654730.64%1.835757591.322912833.443.5453.20%51.74%871.79914.491,926.79838.0552.54%-164.26-17,591.3860.983.353.080.910.8743.49%1.9283.61%-16.39%40.73%-10.95%56.51%17.18%-----
2026-06-146部834.9926,14031.941,0624.06%0.7930829.00%2.712142571.201481475.645.6848.05%47.73%367.74369.38584.50249.1436.80%-585.85-2,478.5060.992.732.500.440.4442.62%0.7029.84%-70.16%35.23%-23.58%57.38%13.51%16.22%----
2026-06-147部751.0726,55128.299573.60%0.7831933.33%2.357128941.263072902.452.5996.24%90.91%782.41855.122,206.23918.8861.24%167.81-17,427.1260.993.102.701.141.0441.65%2.94122.34%22.34%39.23%-12.66%58.35%9.77%15.31%----
2026-06-136部1,013.0755,44718.271,8043.25%0.5651628.60%1.962392891.212001955.075.2038.76%37.79%621.61629.81725.01397.7113.13%-615.36-1,892.6560.933.033.190.620.6154.86%0.7239.26%-60.74%36.74%-38.31%45.14%15.50%-----
2026-06-137部4,452.48192,65423.116,7173.49%0.661,68025.01%2.651,3061,6611.279169064.864.9154.52%53.93%2,769.202,808.914,239.192,201.6733.74%-2,250.81-17,594.9360.933.253.060.630.6251.94%0.9549.45%-50.55%37.00%-24.09%48.06%15.28%-----